How Does a Vehicle Photo Booth Work?
High-quality vehicle photography plays a critical role in attracting buyers. Companies like Dealermade have revolutionized this process with advanced vehicle photo booths. These state-of-the-art systems use controlled lighting, rotating platforms, and automated cameras to deliver professional, consistent images efficiently and effectively. Here’s a detailed breakdown of how the system works and why it’s essential for dealerships.
Step 1: Controlled Lighting for Perfect Exposure
Lighting is one of the most important aspects of vehicle photography, and photo booths are designed to ensure every shot is perfectly lit. The booths feature:
Overhead Diffused Lighting: Soft, even illumination minimizes harsh shadows and reflections, highlighting the vehicle's design and paintwork.
Strategically Placed Reflective Panels: Positioned around the booth to provide full coverage, ensuring no part of the vehicle is underexposed.
Brightness Levels: ISO settings adjust to a light or dark vehicles with various paint colors, finishes, and textures helping perfect every picture.
The result is a professional, studio-quality image that accurately represents the vehicle’s condition and appeal.
Step 2: Rotating Platforms for Multiple Angles
Dealermade's premium booths come equipped with motorized rotating platforms that simplify the process of capturing images from every angle.
360-Degree Rotation: The platform rotates the vehicle smoothly, allowing the cameras to capture consistent shots from all sides without needing to move the car manually.
Positioning Precision: Automated systems ensure the vehicle stays centered on the platform, reducing inconsistencies between shots.
Time Efficiency: By automating the rotation, the system reduces the time required to photograph a single vehicle compared to manual repositioning.
This feature is particularly valuable for creating 360-degree virtual tours, which are increasingly popular among online car buyers.
Step 3: Automated Cameras for Consistent Results
Automated cameras are the heart of DealerMade’s photo booths. These high-resolution cameras are pre-programmed to capture images at specific angles and distances, ensuring consistent results across all vehicles. Key features include:
Pre-Set Angles: Cameras are positioned to capture optimal views, such as front, back, sides, interior, and unique details.
Rapid Capture: Multiple images can be taken in quick succession, reducing downtime between shots.
Integration with Software: Images are automatically uploaded to a digital platform where they can be cropped, organized, and published directly to inventory listings.
This automation minimizes human error, eliminates the need for professional photographers, and ensures every image meets industry standards.
Why Dealermade’s Photo Booths Stand Out
Dealermade has perfected the vehicle photo booth by focusing on efficiency, quality, and integration. Their systems go beyond basic photography to include:
Original Picture: Real pictures that are perfect without edits or enhancement deliver a true representation of quality. The system focuses on clean, reflective materials that reflect the vehicle onto the floor and surrounding to highlight that the vehicle is real, and unedited,
Automation: Type in the last 4 digits of a VIN or Stock no. and launch, from that point forward the system is automated. Power doors close, the vehicle turns, a 5-camera system takes over 200 pictures, positions the vehicle for exit, and the door opens. The perfected results go online instantly.
Seamless Integration: Images and data are automatically synced with dealership websites, making it easier to update online listings.
The Dealermade Advantage
By using controlled lighting, rotating platforms, and automated cameras, Dealermade’s vehicle photo booths streamline the photography process, saving time while delivering top-tier results. For dealerships, this means:
Consistent Listings: All vehicles are photographed to the same high standard, ensuring a professional online presence.
Increased Buyer Confidence: High-quality images showcase the vehicle’s true condition, making it easier for buyers to trust and engage with listings.
Enhanced Efficiency: With automation handling the heavy lifting, staff can focus on other critical tasks, improving overall productivity.
Dealermade’s vehicle photo booths exemplify how modern technology can elevate automotive photography. By combining controlled lighting, rotating platforms, and automated cameras, these systems deliver consistent, professional images that help dealerships attract more buyers and close sales faster. In a competitive marketplace, investing in such technology isn’t just an upgrade—it’s a necessity.
