Don’t Think Pictures Are Important?
Selling a car is similar to getting a date online, experience a fun video that can be compared to a stock picture, to a parking lot picture, to a studio picture. Selling a car is kind of like online dating. Sounds strange? Stick with us.
Imagine you're scrolling through dating profiles. One person has a blurry bathroom selfie, another has a group photo in a dark parking lot, and finally, someone has a clear, well-lit studio headshot with personality. Who are you most likely to click on?
Exactly.
The same rules apply when people shop for cars online. First impressions are everything, and images tell the story before words ever get a chance.
Let’s break it down:
Stock Photos – Like using a photo from 10 years ago. Sure, it’s clean and polished, but buyers can’t see your car. It’s generic and leaves questions: What condition is it really in?
Parking Lot Pics – Better, but still lacking. It's like taking a quick selfie at the gym. It shows the real thing but doesn’t exactly scream effort or pride. Shadows, bad angles, and background clutter make it hard to focus on the actual vehicle.
Studio Photos – This is your best foot forward. Clean, well-lit, every angle captured—interior and exterior. It’s like showing up to a date in your best outfit, confident and camera-ready. It tells the buyer, “This car is worth your time.”
Want to see the difference in action? Watch this fun side-by-side video that compares how your car is seen through each of these photo types. We promise—it’s eye-opening (and maybe a little funny too).
Whether your dealership is selling a sports car, SUV, or family sedan, great photography isn’t optional. It’s the difference between being scrolled past and getting that all-important click.
So next time you think “a quick pic will do,” ask yourself: Would you swipe right on that?
