Dealermade Photo Studios versus 360Booth

When choosing between Dealermade Photo Studios and 360Booth, the ideal option depends on the dealership’s needs, volume, space, and priorities. Here’s a breakdown of why Dealermade Photo Studios might be the superior choice:

1. Customizability and Scalability

Dealermade offers a versatile range of products designed to fit dealerships at every stage of growth:, plus all their systems work within the same platform to provide uniformity in use for large dealer groups.

• Dealermade Carousel Photo Studio: This offering includes a fully enclosed studio that includes a diffuser ceiling covering over 500,000 lumens of proprietary directional lighting, highly reflective aluminum walls and raised infinity floor, a powered carousel and 12’ power door creates the perfect environment for the Nikon 5-camera system. This automated system can be tailored to fit a dealership’s specific space from a minimum size of 20’ x 24’ to a 28’ x 28 configuration to easily accommodate all vehicles, up to a long-bed dulley truck.

• Dealermade Drive-Thru Studio: This system is designed to maximize speed of production for high volume dealerships and auctions. It offers the same interior design as the Carousel Photo Studio <less the carousel>, that is replaced with a 12-camera system that pictures the vehicle within 2-seconds and a dual power door system for entry/exit. It will process a vehicle in under 2-minutes drive-in to drive-out.

• Dealermade Photo Booth: This is a photo booth constructed with same wall, ceiling, and lighting as within their studios and includes a 12’ manual “glide-door” to fully encapsulate the vehicle for controlled photography. It allows the user to walk around the vehicle and complete pictures, it cost about $10,000 less than the comparable 360Booth or the Dealermade Photo Booth can be incorporated with their Media Maker to make the process automated at a price that remains lower than the 360Booth

• Media Maker: The Dealermade hand-held app and camera system offers users a method to take a walk-around video of the vehicle and activate a 5-second timer to take the interior pictures. The user never pushes a shutter button and their system extracts all interior and exterior pictures to deliver over 50 pictures that it exports immediately.

All Dealermade products provide a fully automated workflow, including sizing, order, promotional inserts, and branding. The unified platform, ensures consistency and ease of use across dealership groups.

• 360Booth: The booth can be purchased in a 24’, 26’, or 28’ circular “C-Shape” configuration, and includes PVC white walls, two adjustable wall lights with a ceiling diffuser and a track to manually rotate the walls around the vehicle. Designed with a 12’ opening for the photographer to stand within to take a picture, then push the wall to the next desired picture position. While functional, it may offer less customization in terms of physical setup and requires manual photography.

2. Cost-Effectiveness

• Dealermade Photo Studio: May provide a more cost-efficient solution, especially for dealerships focused on high-volume photography. They also offer a rental program that includes installation of the product of choice and services based on a per VIN price providing an affordable solution for any size dealership..

• 360Booth: Typically purchased as a manual operated photo booth solution but may include higher upfront costs or it can be financed.

3. Hands-Free and Automation

• Dealermade Photo Studio: Designed for seamless, hands-free operations to save labor, increase efficiency, and integrates results with existing dealership systems for smoother workflow.

• 360Booth: Provides a booth that enables the user to physically push the background walls around the vehicle to manually picture the vehicle.

4. Consistency and Professionalism

• Dealermade Photo Studio: Focuses on consistent, real (unedited) professional image quality that aligns with dealership branding. Proprietary positioned lighting, highly reflective walls, and doors provide a fully enclosed and controlled reflective environment combined with an automated production and post-production process.

• 360Booth: While consistent, it may not offer the same degree of controlling environment to maximize image quality and requires manual operations that rely upon user photography skills.

5. Integration with Dealer Systems

• Dealermade Photo Studio: Works seamlessly with websites and 3rd party systems, enabling fast uploads and streamlined workflows.

• 360Booth: May have an integration service, but involve additional costs.

6. Support and Upgrades

• Dealermade Photo Studio: Offers more flexibility for upgrades to other products as a dealership grows, includes warranty and support with production services and free software upgrades. All products work off the same platform.

• 360Booth: Limited warranty, products cannot be traded-in for an upgrade to a larger size or upgrade.

Which Is Better for You?

If your dealership values a scalable, customizable, and hands-free solution that integrates seamlessly with existing systems, Dealermade Photo Studios stand out as the better investment. However, if you prefer a simpler, manually operated booth for basic photography needs, 360Booth may suffice.

Ultimately, Dealermade’s flexibility, automation, and focus on professional-grade quality make it a more future-proof choice for growing dealerships.

360Booth picture result (shown below)

Dealermade replaced 360Booth with an automated Dealermade Carousel Photo Studio - Same vehicle/VIN - Picture result (Shown below)