A Dealermade Photo Studio is "All About the Picture"—because great, REAL photos sell more vehicles. But it's also "All About the Profit."
Our automated photography and merchandising solutions help dealerships accelerate inventory readiness, increase inventory turn, reduce costs, and drive higher profits. Explore our ROI calculators to discover how much Dealermade can earn for your dealership.
High-end, interactive vehicle media and 360° Spin presentations drive deeper shopper engagement and can increase Vehicle Detail Page (VDP) engagement by up to 66%.
The best way to understand the difference is to experience it yourself. Launch the 360° viewer and explore the vehicle from three unique perspectives:
Move your cursor toward to the top of the image for a high-angle view
Move your cursor toward the middle of the image for an eye-level view
Move your cursor toward the bottom of the image for a low-angle view
For an even closer look, simply double-click anywhere on the vehicle below to activate ultra-high-resolution zoom.
More than just photos, it's an immersive shopping experience designed to capture attention, increase engagement, and help sell more vehicles.
VDP Engagement ROI Calculator
Analyze organic visitor streams, interactive media session times, and additional net conversion outcomes.
| Calculate your FACTS | Ref | FACTS |
|---|---|---|
| Sales FACTS | ||
|
Avg. Mo. Units Sold
User baseline value entry
|
A |
|
| Calculate Profit Facts | ||
|
$ Net Profits per Unit
Average single vehicle yield profile
|
B |
$
|
|
% Net profit per Unit
Operating profit margin constraint
|
C |
%
|
|
Avg. Sale Price per Unit
Formula: Net Profit (B) / Profit Margin (C)
|
D | $50,000 |
| Website visitor traffic | ||
|
Number of visitors
Gross platform monthly search audience
|
E |
|
|
Traffic that goes to VDP
Percentage of unique sessions viewing vehicle details
|
F |
%
|
|
VDP Visitors
Formula: Gross Visitors (E) * Traffic to VDP Ratio (F)
|
G | 4,500 |
| Selling time | ||
|
Avg. minutes on VDP
Flat session bounce rate tracking line
|
H |
|
|
Avg. minutes on VDP w/interactive 360 media
Formula: Baseline Minutes (H) * 66% Engagement Growth
|
I | 2.5 |
|
Added HOURS of selling time
Formula: ((Interactive Mins (I) - Base Mins (H)) * VDP Visitors (G)) / 60
|
- | 74.25 |
| Increase in sales due to 360 interactive media | ||
|
Additional units sold 3.5% increase
Formula: Monthly Units Sold (A) * 3.5% Immersive Content Multiplier
|
J | 7.105 |
|
Monthly Gained NET Profits
Formula: Additional Units (J) * Unit Profits (B)
|
O | $8,881 |
Email My ROI Results
The tools that perform and deliver the profit.
Day ONE Merchandising Performance
3rd Party Marketing Performance
Drive-thru Photo Studio
Drive-in type in the last 3 digits of the VIN, the system closes doors and takes all pictures in 15 seconds, and drive out.
This system utilizes 16 Nikon Mirrorless cameras with a fully protected, strategically lighted environment that creates 25 pictures of interior and exterior, 360 spins, and interior panorama presentations.
Carousel Photo Studio
Drive-in type in the last 3 digits of the VIN, the system closes doors and takes all pictures in 1 minute, and drive out.
This system utilizes 5 Nikon Mirrorless cameras with a fully protected, strategically lighted environment that creates 150 pictures of interior and exterior, 360 spins, and interior panorama presentations.
Photo Booth w/Photo Car
Type in the last 3 digits of the VIN in our Media Maker app and select Launch, and the Photo Car will travel around the vehicle and capture all pictures in 2 minutes, then drive out
This system utilizes 1 GoPro 4k camera with a fully protected, strategically lighted environment that creates 50 pictures of interior and exterior, 360 spins, and interior panorama presentations.
Photo Car
Same as Photo Booth without the booth… automated parking lot pictures in 2 minutes.
Same as the Photo Booth without the protected envirorment. .
Media Maker
Same as Photo Car without the Photo Car. Manual parking lot pictures in 4 minutes, automated post-production.
Same as Photo Car without the Photo Car… manual parking lot pictures.
All solutions include 360 spins and interior panorama presentations that gain selling time and performance gains
VDP Engagement Performance
All solutions include automated post-production, our systems take the picture and your done, everything is automatic.
The 3rd Party performance cannot be achieved due to lack of authentic, perfected pictures.
Parking Lot Pictures